|
As part of this strategy, developing better information on customer requirements, leading to more sales opportunities; carry out market research, competitor and customer surveys Building marketing capabilities in all areas, including planning, communications, product marketing and branding Making recommendations on how best to allocate marketing resources, including use of external providers, if required Maintaining and developing corporate image and reputation, protect and develop the brand via suitable PR activities and intellectual property management Maintaining and developing existing and new customers through planned individual account support, and liaison with relevant internal staff
|
